Today, Plastilam, a leading card manufacturer serving the hospitality industry, officially launched its new brand identity. The new brand identity amplifies Plastilam’s singular vision for delivering superb printing and concierge-like customer service to its hospitality clients. Highlights of the re-branding include: a refreshed logo, a targeted message platform and an enhanced online experience.

“We are proud to be ahead of the curve in the rapidly evolving RFID market, “said James McGuire, Director of Sales. “Our amplified identity reflects our company’s vision and brand promise: combining our deep RFID experience, incredible print quality and personal customer focus to produce high performance access cards for the hospitality industry.”

“Our new brand distinctly communicates what is already true about us and signals our commitment to a highly sophisticated client base, “said Diane Morsch, Director of Marketing.

This brand transformation is the first in the company’s 25+ year history. The new logo and imagery evoke energy and innovation, key elements of Plastilam’s signature. The new branding platform will be seen across all printed collateral and digital media.